If you want your site to do well in the search rankings, you need an SEO friendly WordPress theme. This is a theme which optimizes your blog for the search engines, while not being a distraction for readers. But what should you look for to make sure your theme is search engine optimized?
First, you need a theme which loads quickly. Google has just started considering page load time in its rankings. As time goes on, there’s a chance this could become more of a factor. So if your site takes longer than 5 seconds to load, this could seriously hurt your rankings.
How do you find a fast loading site? Look for simple sites. The simpler the better. You can still have an attractive site, just make sure it doesn’t have all the bells and whistles.
Another key for a search engine friendly site is an easy to find RSS feed. This makes it simple to submit your feed to all the major feed aggregators. Also, it makes it easier for your readers to subscribe. You also may want to consider a theme which includes a Twitter or Facebook button.
You may also want to use themes that make it easy to build your site map and build internal linking. It is important that your pages link to each other. This makes it easier for users to navigate your site, as well as easier for the spiders to index it properly.
Now, if there is something that the theme you like lacks, you can use plug-ins to make up for it. This can make a non SEO friendly WordPress theme become search engine friendly. If you were to consider only one factor in your theme, consider the page load time.